Posts Tagged ‘People’

Digital Marketing Trends 2012 | Social Ecommerce + Conversion + Mobile

In this episode, my good friend Francisco Hernandez asked me what were my 3 predictions for Digital Marketing Trends of 2012. So here they are: 1. Social eCommerce: If you have a ecommerce website and you DONT have a social component to it – where users can take your products/services and share, rate, comment via social network – you are setting your website up for failure. Google is already showing results in their rankings based on peoples social networks and if they have interacted with a product/service based on a users search – so not even having this feature on your website is eliminating you from being found in Google. 2. Conversion: Conversion has always been important – but this is the year businesses really need to look at how their website interacts with visitors – because if your website is not conversion friendly where people genuinely want to read your content, share it etc – or if your content is buried beneath ads and such – your overall grade that Google gives you will decrease which will have a direct impact on your rankings. 3. Mobile: Its no surprise here – mobile continues to grow at such a rapid speed – that in fact Google announced 35% of all searches done in Google come from mobile devices. So if your website is not mobile friendly – you are missing out on an opportunity to market yourself to consumers searching from your product/service via mobile. Please leave your comments below and if you have any questions you can contact me at askbaltej …
Video Rating: 4 / 5

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